Square Loyalty welcome reward ideas
Updated June 2026 · 4 min read
In short
A welcome reward turns a sign-up into a reason to come back. Square Loyalty doesn’t give one automatically — you pick the reward, and with an app like Perk it’s delivered the moment someone joins. Here are ideas that work, and how many points to give.
How many points should a welcome bonus be?
Tie it to your reward tiers. A welcome bonus lands best when it gets a new member most or all of the way to their first reward — close enough to feel achievable, so they come back to claim it. If a free drink costs 250 points, a 250-point welcome bonus means their first reward is essentially waiting for them.
Welcome reward ideas for Square Loyalty
- Points toward their first reward. The simplest and most flexible option — enough points for a free drink or small item. New members see an instant payoff.
- A free first-visit item. Set the welcome bonus to your free-item reward threshold so it’s ready to redeem on their next visit.
- A head start toward a tier. In a tiered program, give enough to push new members into the next tier quickly, so they feel progress right away.
- A signature treat. Match the reward to what you’re known for — the latte, the cookie, the house special — so the first impression is on-brand.
- A “thanks for joining” bonus. Even a modest amount signals that joining was worth it, which is the whole point of a welcome reward.
Whatever you choose, keep it instant (so the first impression lands), affordable (size it to your margins), and simple (one clear reward beats a confusing one).
Make the welcome reward automatic
A welcome reward only builds loyalty if every new member actually gets it. Square can’t award it on sign-up by itself — see does Square Loyalty have a welcome bonus — so deliver it automatically with Perk. Connect Square, set the points, and every new member is rewarded the moment they join. (Here’s how to automatically reward new members.)
Put your welcome reward on autopilot
Pick your reward, set the points, and Perk gives it to every new Square Loyalty member the moment they join. Free to set up.
Get StartedFrequently asked questions
What's a good welcome bonus for a Square Loyalty program?
Enough points to reach — or nearly reach — the first reward, so it feels achievable. Matching your lowest reward tier works well, for example 250 points when a free drink costs 250.
Can I give a free item as a Square Loyalty welcome reward?
Yes. Set the welcome bonus to the point value of that reward, so the free item is essentially waiting for the new member on their next visit.
Will a welcome bonus stack with my existing rewards?
Yes. A welcome bonus is added on top of your normal point earning and any sign-up rewards you already run.
How do I give the welcome reward automatically?
Square can't award points for joining on its own. Perk credits the welcome points the instant a new member enrolls — automatically, alongside your existing program.